Music video

The song's promotional video features a plot set in 1964 which involves scientists cloning singer Shirley Manson on an unnamed Pacific island. The clone is an android replica of Manson who has the ability to kill her enemies with a single kiss. She has also been fitted with an explosive device that is set prior to leaving on her mission. The android Manson makes her way through the storyline; killing one male research subject with her fatal kiss, then driving to the fictional Chicago New Globe Theater and killing the real Shirley Manson with another kiss. The android then impersonates the real Manson on stage with Garbage whilst her bomb is ticking down to zero.[22] Manson plays both the android and herself in the video, and in one scene kisses a look-alike model acting as her double.[23]
The video was produced by Oil Factory Films, directed by Philipp Stölzl and shot in Black Island Studios, London on a two-day shooting schedule taking place on September 23 and September 24, 1999. Most of the android scenes were filmed first (laboratory scene, both kissing scenes and driving scene); the rest of the band joined Manson for the stage, globe and pyrotechnic scenes on the second day.[23] Post-production and editing was completed over the following two weeks.[24]
The concept of Manson playing a clone of herself was brought by director Stölzl.[23] Vig described the shoot as "much more of a pain in the ass than recording the song. It was like making a mini Bond film."[21] John Pennicott, whose company supplied the android shooting model, told MTV "The inspiration for the look of the android [was taken from] Philipp's drawings and his storyboard. We used aircraft parts, bits from guided missiles, bits of tubing, metal and plastic. We can put them together and emulate his drawings. The elements within the android are used in post-production to combine with Shirley so that she looks as though she has a mechanical inside."[23]
Vig spoke to MKKBB "He drew up a treatment that we really liked and for whatever reason, because [they were] paying for it, MGM and EON felt that it was not 'Bond' enough. We went back and forth with that cause we were also trying to make a Garbage video. Then Philip came back with a second treatment that was amazing. It reminds me of that Hitchcock film (The Man Who Knew Too Much). Some of the shots look like Stanley Kubrick. Visually it's a really cool looking, amazing looking video" and also "For us it was just important that the music video was a Garbage video. It's already the song from the film and the whole elements of it are very sort of Bond-esque with the whole lyrics structure. And there are these sort of nods in it that are maybe sort of homages to the classic bond structure and scenario!"[18]
Manson told Melody Maker "Our video is like a mini-Bond action-packed film, where an android removes evil from the world and sacrifices herself in the process like a kamikaze warrior. That's as close as we'll ever get [to being in a Bond movie]." Vig added, "We just love the idea that Shirley is a bomb. That there's this evil Shirley and a good Shirley and you don't know exactly who. I think you figure it out by the end. It's very campy too. There's always a bit of that camp factor in some of the Bond films. We thought there were certainly a lot of very Bond-esque moments in the video that we thought worked really well, and we're pleased with how it turned out."[25]
The World Is Not Enough video shoot was documented by a Making The Video camera crew, as well as journalists from UK rock magazine Kerrang!. The video made its worldwide premiere following the MTV Making The Video special on October 20, 1999, and debuted on TRL the following day. The music video made its UK broadcast premiere on MTV UK and Ireland who broadcast the Making The Video special and the video on October 21 and its terrestrial television premiere on Channel Four's T4 scheduling slot on October 25, 1999.[24]
Two edits of the video exist, one of which contains footage from the film. The standard edit of the video can be found on all releases issued by Garbage's record label, and was shown by most networks globally. The edit that includes footage from the movie was mostly broadcast on U.S. music channels. It is included as a 'special feature' DVD extra on the worldwide 2002 "The World Is Not Enough" DVD Special Edition release and the 2006 re-packaged "Ultimate Edition" release.[26][27]
Vig told MKKBB "In this case because it was really narrative, I mean some videos are more sort of abstract and don't really have a plot line. In this case it was pretty important that you sort of maintain that narrative. There's one [edit of the video] without [movie footage] and there's one where the screen flips to the side in the second version — 15 or 20 seconds of footage inserted in a split screen in the second verse, so the narrative is still in the left screen and there's some quick stills from the movie on the right screen."[18]